NPD Data: Nyko also Top Console Accessories Manufacturer in 2011Los Angeles
Nyko Technologies® announced today that they’ve been awarded a legal patent on their Zoom for Kinect™ lens accessory from the US Patent Office. The Zoom was the #1 selling Kinect accessory in 2011, and one of Nyko’s bestselling items of the year. At its September launch, the Zoom was available at 20,000 retail locations and numerous online stores, marking Nyko’s first street-dated product launch. According to the NPD Group, Nyko was also the #1 branded third party manufacturer of current gen (Wii®, PlayStation®3 and Xbox 360®) console accessories in 2011 based on units sold, totaling over 3.6 million items. The NPD is an independent consumer market research firm that confirmed Nyko’s sales leadership for the second consecutive year.
The Nyko Zoom was awarded US Patent #8,123,622, granting Nyko sole authority to produce “a lens accessory for a video game sensor device and a method of adjusting a sensing distance of a video game sensor device.” For a suggested retail price of $29.99, the device lets players enjoy Kinect in a 40% smaller space, allowing two players to fit in a space that would normally only allow one. The Zoom garnered near-unanimous retail support at launch, carried by the following U.S. stores: Amazon, Best Buy, BJ’s, Fry's, GameStop, Hastings, Kmart, Newegg.com, P.C. Richard & Son, RadioShack, Toys R Us, Transworld Music, and Walmart; Canadian retailers included Amazon.ca, Best Buy, Costco, Costco.ca, Electronics Boutique, Loblaw, Staples, Toys R Us, Videotron, and Zellers.
Nyko’s net sales in total dollars sold in 2011 reached over $72.5 million. The Xbox 360 platform was responsible for the bestselling Nyko items, including the Charge Base 360 (328,000 units), Power Pak for Xbox 360 (322,000 units) and Power Kit for Xbox 360 (284,000 units). Nyko’s Zoom was the best-selling Kinect accessory in 2011, and Nyko’s fourth best seller overall, with a total of over 150,000 units.
“Innovative products like the Zoom helped Nyko achieve phenomenal sales in 2011. We continue to dominate in the market by focusing on innovative improvements,” said Herschel Naghi, CEO, Nyko Technologies. “Investing in developing fixes to common problems experienced by gamers while securing patents to protect those investments, sets us apart. We expect our revenue to grow in 2012 as we embrace licensing and other partnerships”
Nyko will be exhibiting a brand new product lineup at the 2012 E3 Expo in June.